Award-winning creative leader. 20+ years of building and reinventing brands across emerging and legacy categories. Creator of breakthrough campaigns and authentic content that drives growth while building trust. Passionate about enthusiast communities and culturally resonant storytelling. Builder of efficient, collaborative, high impact teams. Obsessed with data and insights. Embracer of AI and new platforms. Believer in human creativity.
+ Strategy, creative & production
+ Team building & rebuilding
+ Team accelerant & optimization
+ Creative culture building
+ Agency oversight & RFPs
+ Marketing & brand strategies
+ Brand persona & voice
+ Audience insights
+ Campaign brief development
+ Creative retrofitting
+ Brand voice, tone, & narrative
+ Visual identity & systems
+ Creative platforms
+ Brand hierarchy & sub brands
+ Co-branding & partnerships
+ Hybrid strategies & planning
+ Evolved storytelling frameworks
+ Organizational translation
+ Earned mindset adoption
+ Wall breaking & silo bridging
+ Concepting & scripts
+ Social-first thinking
+ Maximum output productions
+ Vendor & team management
+ End-to-end direction
EXAMPLES
Cruise// Cruise Social // Microsoft // Mortal Kombat // Volkswagen // Adobe
+ Mission & positioning
+ Exec. comms & presentations
+ Speeches & keynotes
+ Employee engagement
+ IP & technical content
EXAMPLES
Skyryse // Cruise (External) // Cruise (Internal) // Sonos // PEMCO
+ Creative positioning & strategy
+ Visual asset creation
+ Earned, owned, & paid tactics
+ Collateral & technical assets
+ Events & activations
EXAMPLES
REI // Call Of Duty // Skyryse // Shadow Of Mordor // Taco Bell // Starbucks