As Cruise began commercializing, social media platforms were our primary way of tapping into culture and engaging with our future riders. We experimented constantly, with everything from celebrity singalongs to repurposed technical content.
These are just a few favorites.
STACEY RYAN SINGALONG
If a passenger sings alone in a driverless car, does it make a sound? Rising pop star Stacey Ryan and some of her fans showed us just how much freedom there is in the backseat of a Cruise.
Stacey Ryan // Fall In Love Alone
GHOULS WELCOME
There's no denying it. A driverless car is kind of freaky. But unlike a human driver, a Cruise will pick you up no matter where you are or what you look like.
Ghouls Welcome
TERRY CREWS
How could we not invite Terry Crews to go cruising in a Cruise?
Crews Cruising in a Cruise
OH, THE THINGS I'VE SEEN
Cruise drove the streets of San Francisco nonstop for years. Their cameras recorded everything you might imagine in a big city. And then some.
Charlie Harrington & Rigatoni // Autonomous Driving Automobile