THE

GRAVEYARD


Every creative path is littered with the dead. Not bodies. Ideas. Good ideas that died before their time. Some died young. Some never saw the light of day. But beware.


Some come back.  

RAISIN THE DEAD

America’s Scariest Halloween Treat

Our "put a raisin in it" campaign idea was perfect for health conscious adults. But we had a tougher sell with kids, who annually rank raisins as their least favorite Halloween treat. We get it. Raisins are weird. So weird, they look like…zombie brains. Which got us thinking. Could raisins actually be the perfect Halloween treat? Move over, Zombie Skittles, we're Raisin the Dead.

KEEP IT WEIRD

Support The Ocean Twilight Zone

WHOI wanted to raise awareness about the ocean twilight zone. The OTZ is home to some of the most bizarre creatures on Earth, who also serve as a natural carbon filter for our planet. But with cute baby sloths clogging up Instagram, how do you get people to care about alien fish? You tap into Gen Z’s desire for uniqueness, and you challenge them to #KeepItWeird.

MEAT SWEATS

A Scent For Those Who Love The Meats

If you’ve got The Meats, you’re gonna get the sweats. So we created the Meat Sweats as a way to earn a little attention for Arby’s. But it must have been a cool day in Atlanta, because no one jumped on our dry rub deodorant. Five years later we spotted this spicy new collab. And it had a very familiar scent.

I.T. CURIOUS

Explore Something New

IT professionals are into looks. Or at least the looks of their hardware stacks, which they frequently photo and share. We knew Juniper’s sleek new gear would tickle their fancy. But we had a problem. Turns out IT pros are quite monogamous. Mixing & matching has a risky rep. Solution? Show that Juniper hardware is not only beautiful, it plays well with others.

SLACK REBOOT

Ruining All Your Favorite Movies

The Slack mobile app is a really efficient way to communicate. So efficient, it’s a good thing it didn’t exist a long time ago in a galaxy far, far away. Or our favorite movies might have been cut short. These cheeky little chats served as pop culture sliding doors for a world without Slack.