CRUISE x

THE GIANTS


The partnership between Cruise and the Giants brought together two unique brands committed to challenging the status quo. And while it started on the sleeve, the relationship went way beyond the ballpark.

THE PATCH

When Major League Baseball began adding uniform sponsors, it was clear how little thought or design went into the first wave of patches. Determined to show our love for the Giants, our strategy was simple: put our heart on their sleeve.

Launch Film

Anatomy of the Design

SOCIAL CONTENT

We invited trailblazing Giants to take a ride and share their stories. Or just take a nap.

MEDIA COVERAGE

Cruise was on the field for every moment of Giants action. So the brand was front and center for every Sports Center highlight or special team moment covered by local and national sports media.

BUBBLEGUM BONUS

Baseball trading cards swap hands in perpetuity as part of a billion dollar collectibles marketplace. Cruise was featured prominently throughout every 2024 release, including the coveted rookie cards for future all-stars Tyler Fitzgerald, Luis Matos, and Kyle Harrison.